Roosroast Coffee Web Redesign
Known for its unique blends, welcoming atmosphere, and strong community presence, RoosRoast has become a staple in the vibrant coffee culture of Ann Arbor. Catering to a diverse range of customers, its eclectic décor, friendly staff, and commitment to quality appeal to all. With its expansion into the online realm, RoosRoast requires a website that exemplifies its atmosphere and impact on the community. Our goal with this redesign is to increase online sales, subscriptions, and wholesale partnerships by improving the browsing experience and unifying the brand identity throughout the whole site.
Designed for my 'SI 311 - Laws of UX' course at the University of Michigan.
❤️ This project was one of 2 selected out of ~30 teams as RoosRoast's FAVORITE! ❤️
Team
Emily Veguilla
Bella Mai
Timeline
January 2024 - March 2024
Skills
UX/UI Design / Research
E-Commerce Design / Research
Branding
Tools
Figma
Adobe Illustrator
Baymard Institute
Desktop Mockups
Interactive Desktop Prototype Walkthrough
Style Guide
Mid-Fidelity Wireframes
Competitive Review
Beyond the Design
After being selected as one of RoosRoast's favorite designs, my partner Bella and I were interviewed by the University of Michigan School of Information to talk about our project and process!
This interview will be featured in both article and video format in the upcoming month.
Here's a quick sneak peek!
